Partnering with secondhand platform ThredUp, the sportswear giant will accept clothes, shoes and accessories from any brand to be resold, donated or re-used. Customers can ship their items for free through Adidas’ Creators Club loyalty app and, depending on the product type and condition, receive loyalty points and vouchers in return. Wider rollout of the programme will begin early next year.
Adidas joins the growing list of major brands to test the waters with resale, often joining forces with established players in the second hand space — from Gucci and TheRealReal to Levi’s and Trove. More recently, in July, ThredUp partnered with Madewell.
The Future of Fashion Resale Report — BoF Insights
BoF’s definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy. To explore the full report click here.
The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit at The Business of Fashion providing business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
The secondhand market is booming, and a growing number of labels are piling in. But selling pre-worn trousers and handbags online — and turning a profit — is challenging.