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Alexander McQueen, Balenciaga Confirmed as Fur-Free

The Kering-owned brands are among a growing number of luxury houses to phase out the material, as the industry turns to vegan alternatives, which some argue are more sustainable.

Balenciaga Spring/Summer 2020. INDIGITAL.tv (Photo: Kim Weston Arnold / Indigital.tv)

Rachel Deeley

30 March 2021

Animal rights advocacy group The Humane Society cited a March 25 report released by parent company Kering noting that, in addition to Gucci, which has been fur-free since 2018, these two houses are also refraining from using fur.

Balenciaga creative director Demna Gvasalia has not used real fur since the very early days of his tenure. According to The Humane Society, Saint Laurent and Brioni are the only Kering brands that have not yet announced fur-free policies.

Alexander McQueen and Balenciaga are among a slew of luxury brands to phase out fur, joining the likes of Prada, Versace, Burberry and Chanel. The move comes as consumers demand more sustainable or cruelty-free alternatives to traditional animal products — including exotic skins, fur, and even leather.

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Sustainability

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