The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.
Allbirds already offers a range of apparel, but its new range of leggings, shorts and tank tops is its first foray into activewear. While most sports gear is made from oil-based synthetic fibres like polyester, Allbirds’ new collection is made entirely from natural materials. The company will label each product with its carbon footprint and offset those emissions.
The consumer-friendly focus on sustainability is seen as a value driver for the direct-to-consumer brand, whose valuation hit $1.7 billion at the start of the year.
Learn more:
ADVERTISEMENT
Allbirds Takes Steps Toward IPO
The footwear start-up, which has a $1.7 billion valuation, is hiring an employee to prep financial documents and filings required at public companies.
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.