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Allbirds Expands into Activewear

Darcey Sergison

17 August 2021

The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.

Allbirds already offers a range of apparel, but its new range of leggings, shorts and tank tops is its first foray into activewear. While most sports gear is made from oil-based synthetic fibres like polyester, Allbirds’ new collection is made entirely from natural materials. The company will label each product with its carbon footprint and offset those emissions.

The consumer-friendly focus on sustainability is seen as a value driver for the direct-to-consumer brand, whose valuation hit $1.7 billion at the start of the year.

Learn more:

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