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Allbirds Expands into Activewear

Allbirds expands into activewear with its new range of leggings, shorts and tank tops. Allbirds.
Allbirds expands into activewear with its new range of leggings, shorts and tank tops. Allbirds.

The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.

Allbirds already offers a range of apparel, but its new range of leggings, shorts and tank tops is its first foray into activewear. While most sports gear is made from oil-based synthetic fibres like polyester, Allbirds’ new collection is made entirely from natural materials. The company will label each product with its carbon footprint and offset those emissions.

The consumer-friendly focus on sustainability is seen as a value driver for the direct-to-consumer brand, whose valuation hit $1.7 billion at the start of the year.

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