The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The brand is partnering with agricultural technology company Indigo Ag to source fibre that can be traced to farmers deploying regenerative practices. The North Face will pay a premium for the cotton which will be used to create a collection due to launch next autumn.
The move reflects growing interest among fashion brands in regenerative agriculture, which focuses on farming practices that can draw down carbon from the atmosphere and restore soil health.
The North Face’s sister brand Timberland has set a target to source all of its natural materials from regenerative sources by 2030, while last month Gucci-owner Kering launched a fund to convert 1 million hectares of land to regenerative agriculture over the next 5 years.
France is pressing ahead with a ‘game-changing’ bill that would impose a ‘sin tax’-style penalty on fast-fashion products as high as €10 per item by 2030.
In the weeks since one of the industry’s most promising recycling start-ups filed for bankruptcy, big brands have put more money and more commitment into bringing innovations to market.
Thirty years of providing the world’s finest wool to the fashion house Loro Piana has done almost nothing for the Indigenous people of the Peruvian Andes.
The fast-fashion giant has joined Vargas and TPG to back a new polyester recycling venture following its failed bet on Renewcell.