Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

SoftBank’s Zozo Tries on Beauty Tech With Skin Tone Scanning Glasses

Zozo's e-commerce site. Shutterstock.

Japanese online fashion retailer Zozo Inc. on Friday launched skin tone measuring glasses for ordering cosmetics online, making its latest fashion tech offering as it expands beyond apparel.

“Zozoglass”, a pair of spectacles covered with colour swatches and markers, detects skin tone when scanned with a smartphone for tailored cosmetics recommendations on Zozotown, Japan’s biggest online fashion site.

“Traditionally in Japan you’d go to a large department store, you go to the counter and then you actually try stuff on,” Zozo’s Chief Operating Officer Masahiro Ito said in an interview.

“We’re trying to replicate that through technology and give the consumer confidence to buy online,” he said.

ADVERTISEMENT

“Zozoglass”, which is available for preorder on Friday before shipping from March, will be limited to foundation initially before being expanded to cover other product lines.

Augmented reality functionality in the online retailer’s app will allow consumers to see how the make-up will look.

Fashon tech is being eyed by online retailers, which have been boosted by shopping at home during the COVID-19 pandemic, as a way to help consumers overcome some reservations about buying remotely.

“I have a feeling that e-commerce has been introduced to a whole swathe of new people that have not even thought of buying clothes online before,” said Ito.

Zozo, part of SoftBank’s internet business Z Holdings Corp, has shipped 1.4 million units of its “Zozomat”, which is used to measure feet for sizing recommendations.

The company plans to launch a successor to the body-measuring “Zozosuit” this year which it says has fixed the flaws of earlier iterations.

By Sam Nussey; editing by Simon Cameron-Moore

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
How is technology disrupting and creating new opportunity?

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.


The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.


How Coach Used Data to Make Its Tabby Bag a Hit

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024