The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon.com Inc. forecast first-quarter sales that topped analysts’ estimates, signaling the internet shopping boom will continue after fueling the company’s first $100 billion quarter during the holidays.
The company’s forecast and quarterly results were overshadowed by the announcement that chief executive officer Jeff Bezos will step down from the role to become executive chairman in the third quarter and be succeeded by Andy Jassy, now head of Amazon Web Services, the company’s cloud computing unit.
Revenue will be $100 billion to $106 billion in the quarter ending in March, the Seattle-based company said Tuesday in a statement. Amazon projected operating income of $3 billion to $6.5 billion. Analysts, on average, estimated profit of $6.07 billion on sales of $95.72 billion, according to data compiled by Bloomberg.
The online retailer reported fourth-quarter sales jumped 44 percent to $125.6 billion, beating analysts’ average estimate of $119.7 billion. Earnings were $14.09 per share, compared with analyst projections of $7.34.
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Investors expected a big quarter due to a Covid-19 resurgence that persisted through the holiday shopping season. Amazon emerged as the perfect pandemic business, giving people an alternative to stores and also benefiting from a shift in spending from services like restaurants and hotels to consumer products. Amazon Web Services, the company’s profitable cloud-computing division, also picked up business from growth in video streaming and remote work.
While the revenue forecast topped estimates, Wall Street will be watching how quickly online spending slows as more people are vaccinated and return to pre-pandemic habits like dining out, going to malls and travelling. U.S. shoppers will spend $843 billion online this year, up 6.1 percent from 2020 and a big slow-down from last year’s 32.4 percent surge, according to researcher EMarketer Inc.
The increase in demand also added considerably to Amazon’s expenses. Cost related to Covid-19, which include lost productivity due to social distancing as well as stepped up cleaning throughout its warehouses and shipping centres, will add $2 billion to expenses in the current quarter, Amazon said.
Shares were little changed in after-market trading after closing at $3,380 in New York. Amazon’s value soared almost 70 percent over the past 12 months, putting it with Apple Inc. and Netflix Inc. as the pandemic’s big-tech beneficiaries.
By Spencer Soper
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.