The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
ABG, which owns the rights to fashion brands like Forever21, Juicy Couture and Barneys New York, alleges that Bolt did not engineer payments software for ABG when it said it would. It also alleges that it changed the terms of the warrant Bolt granted to ABG to purchase up to 5 percent of Bolt’s equity if ABG delivered “substantial growth” to Bolt through its portfolio brands, according to the lawsuit, filed in the US Southern District of New York. ABG declined to comment on the lawsuit to BoF.
In November 2021, ABG announced it was postponing its plans for an IPO until 2023 or 2024. Instead, ABG sold equity stakes to private equity firm CVC Capital and hedge fund HPS Investment Partners and other stakeholders valuing the company at $12.7 billion.
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Authentic Brands Group Inks Partnership with New Guards Group for Reebok’s Operations in Europe
The long-term partnership names New Guards Group the core operating partner for Reebok’s retail, e-commerce and wholesale channels in Europe.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.