The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The company, whose software allows fashion brands like Lululemon, Nike and Adidas to create virtual 3D renderings of designs, will use the funding to accelerate growth.
The pandemic helped accelerate adoption of digital tools in the industry and Browzwear said it plans to double the size of its business in the next two years and triple its global workforce.
The funding round marks the first time Browzwear has raised institutional financing and was led by growth equity firm Radian Capital.
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The Fashion-Tech Tools Getting a Boost As Covid-19 Takes Hold
As businesses pivot to remote working and e-commerce, specialist digital platforms catering to the fashion industry seem set to grow.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.