The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Series C round of funding, led by The Chernin Group and Elysian Park (the investment arm of the Los Angeles Dodgers), brings the wearable tech company’s total funding to $148.3 million. To date, Oura has sold more than 500,000 of its wedding-band sized rings that track wearers’ activity — including sleep, steps, heart rate, and body temperature. This year, researchers from the University of California San Francisco have tried to predict Covid-19 infections in health care workers by using the Silicon Valley-favourite device.
The ring comes in different metals and price points ranging from a $299 silver piece to a $999 diamond studded one.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.