The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Series C round of funding, led by The Chernin Group and Elysian Park (the investment arm of the Los Angeles Dodgers), brings the wearable tech company’s total funding to $148.3 million. To date, Oura has sold more than 500,000 of its wedding-band sized rings that track wearers’ activity — including sleep, steps, heart rate, and body temperature. This year, researchers from the University of California San Francisco have tried to predict Covid-19 infections in health care workers by using the Silicon Valley-favourite device.
The ring comes in different metals and price points ranging from a $299 silver piece to a $999 diamond studded one.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.