The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Series C round of funding, led by The Chernin Group and Elysian Park (the investment arm of the Los Angeles Dodgers), brings the wearable tech company’s total funding to $148.3 million. To date, Oura has sold more than 500,000 of its wedding-band sized rings that track wearers’ activity — including sleep, steps, heart rate, and body temperature. This year, researchers from the University of California San Francisco have tried to predict Covid-19 infections in health care workers by using the Silicon Valley-favourite device.
The ring comes in different metals and price points ranging from a $299 silver piece to a $999 diamond studded one.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.