The Business of Fashion

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Global Fashion Group Raises $140 Million

Inside a GFG-owned Zalora warehouse. Global Fashion Group.

Daphne Milner

18 November 2020

Global Fashion Group (GFG) has raised around €120 million ($140 million) by putting over 16 million new shares on the market at €7.30 per share. The fashion e-tailer will invest the new round of financing to accelerate growth and expand its Marketplace and Fashion Services business. It will also invest in technology to streamline its e-commerce business, currently popular in emerging markets, on a global scale.

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Technology

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.