The Business of Fashion

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Hermès Designed Leather Cases for Apple’s New AirTag

Chantal Fernandez

20 April 2021

During its product launch event on Tuesday, the tech giant announced a new line of Bluetooth tracking devices designed to help users find physical objects through its Find My app. The devices will be available on Apr. 30.

As part of the announcement, Apple previewed four leather cases, designed by Hermès, for a version of the new trackers that will also be engraved with the brand’s Clou de Selle logo, available exclusively through Hermès.

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