The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
On Wednesday, Instagram announced a new feature to bring the growing e-commerce “drop” trend to the platform. The feature, located inside the Shop tab, will showcase upcoming product launches, launch reminders and recent collection drops.
The drop feature is the latest move Instagram has made to build up its in-app shopping capabilities. Instagram rolled out a variation of this feature in September 2019, with launch reminders, which were employed by brands including Hill House Home and Dragun Beauty.
The initial drops include Drake x NOCTA ‘Cardinal Stock’ collection and Charlotte Tilbury exclusive Pillow Talk Lips & Dreams Lashes kit.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.