The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kate Moss Gets In on the NFT Craze

Chantal Fernandez

09 April 2021

The supermodel is tapping into the growing demand for non-fungible digital art by offering three, single-edition, short videos for sale by auction next week, with part of their proceeds benefitting Adwoa Aboah’s Gurls Talk mental health foundation. Moss partnered with an anonymous artist group Moments in Time Collective to produce the pieces, according to Vogue, which were shot in her home with the model wearing her own clothes.

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Technology

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.