The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The latest funding round brings technology training platform CodeBoxx’s total valuation to $22 million. MadaLuxe Group, an international distributor of luxury fashion and accessories, said the seed round will help St. Petersburg, Fla.-based CodeBoxx expand its tech-training program, which focuses on bringing its training to minorities and members of other underrepresented groups who may have lacked access to tech training, to more cities in the US.
CodeBoxx, which launched in 2018, offers a 16-week proprietary training program that teaches people technology skills such as coding and guarantees them job placement upon completion. The program has so far placed graduates with eBay, the Sparc Group and Lucky Brand and MadaLuxe.
MadaLuxe said its investment in the program’s expansion to cities like New York and Philadelphia will help more retailers address the shortage of skilled tech talent as well as make those skills available to diverse communities. This marks only the latest investment for MadaLuxe, which in February led a funding round for Reflaunt, a platform that allows fashion labels to help their customers sell second-hand products.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.