In a study of more than 1,000 American brands, the share of which that are selling on Amazon increased to 78 percent from 55 percent a year ago, speaking to the marketplace’s growing dominance over consumer shopping.
More brands are advertising on the marketplace, too, with 88 percent spending budget to promote their products there, up from 21 percent a year ago. And 44 percent said they advertised on Amazon for the first time during the pandemic. Over half of the respondents also sell products via other digital marketplaces.
The report was conducted by Feedvisor and Zogby Analytics, and reported by Chain Store Age.