The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In a study of more than 1,000 American brands, the share of which that are selling on Amazon increased to 78 percent from 55 percent a year ago, speaking to the marketplace’s growing dominance over consumer shopping.
More brands are advertising on the marketplace, too, with 88 percent spending budget to promote their products there, up from 21 percent a year ago. And 44 percent said they advertised on Amazon for the first time during the pandemic. Over half of the respondents also sell products via other digital marketplaces.
The report was conducted by Feedvisor and Zogby Analytics, and reported by Chain Store Age.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.