The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In a study of more than 1,000 American brands, the share of which that are selling on Amazon increased to 78 percent from 55 percent a year ago, speaking to the marketplace’s growing dominance over consumer shopping.
More brands are advertising on the marketplace, too, with 88 percent spending budget to promote their products there, up from 21 percent a year ago. And 44 percent said they advertised on Amazon for the first time during the pandemic. Over half of the respondents also sell products via other digital marketplaces.
The report was conducted by Feedvisor and Zogby Analytics, and reported by Chain Store Age.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
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They’re influencing what consumers see, like, buy and wear, and not always for the best.