The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In a study of more than 1,000 American brands, the share of which that are selling on Amazon increased to 78 percent from 55 percent a year ago, speaking to the marketplace’s growing dominance over consumer shopping.
More brands are advertising on the marketplace, too, with 88 percent spending budget to promote their products there, up from 21 percent a year ago. And 44 percent said they advertised on Amazon for the first time during the pandemic. Over half of the respondents also sell products via other digital marketplaces.
The report was conducted by Feedvisor and Zogby Analytics, and reported by Chain Store Age.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.