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The video commerce platform, which sells limited-edition products aimed at Gen Z, hired the Urban Outfitters veteran to oversee buying and merchandising across the company, including live events. NTWRK was launched in 2018 by ComplexCon co-founder and chief executive Aaron Levant. Financial backers include entrepreneur Jimmy Iovine and other entertainment industry elites.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.
