The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The digital payments company bought the California-based startup for an undisclosed sum as it looks to dip its toes further into e-commerce.
“Happy Returns has made astounding progress in our mission to make returns beautiful for shoppers, retailers, and the planet over the last six years. I’m proud of our team and excited for the future as part of PayPal,” co-founder David Sobie wrote in a post on LinkedIn Thursday.
Happy Returns was founded in 2015. It gives customers an in-person location for e-commerce returns. The company has over 2,500 drop-off centres, inside stores like Paper Source, Bed Bath and Beyond, World Market and many Simon malls. Brands that work with its returns program include Everlane, Rothy’s, American Giant, Revolve, Untuckit and Draper James.
Over ten percent of retail sales were returned last year, according to the National Retail Federation, as online shopping exploded during the pandemic. Returns are a major expense in e-commerce, as shoppers expect brands to cover the cost of free shipping and returns. Brands that have used Happy Returns have said they prefer to outsource reverse logistics to the company, and stores that host Happy Returns drop-off locations say the foot traffic helps their business.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.