Pinterest has formed a partnership with the London-based magazine and digital platform for young fashion creatives, to help this year’s graduates network, showcase and sell their work.
The platform, named “Designers to Hire,” will utilise Pinterest’s new native publishing tool Story Pins (it take on the format popularised by Snapchat, riffed on by Instagram and more recently, Twitter) to amplify profiles and portfolios from graduates around the world, connecting them with employers, stylists and buyers. Designers will have the opportunity to commercialise their work through shoppable Product Pins.
“The main part of the project is not to celebrate, showcase or support by exposure. We wanted to put the work in a context of employability,” said Olya Kuryshchuk, 1 Granary’s founder and editor-in-chief.
“The project is designed with the objective to provide all this and simultaneously reach a wider audience, providing the designers with the opportunity to direct commercialisation. The visual-led nature of Pinterest along with its interactive features and tools ticked all the criteria that we consider essential when a young graduate gets out in the job market.”