The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The social media company known for its digital image boards is stepping up its efforts to woo influencers to the platform with financial support, joining similar programs at TikTok, Facebook and others. Pinterest’s fund is currently limited to creators from underrepresented communities in the US and comes with education and connection to the platform’s advertisers for additional paid opportunities.
The announcement was coupled with the release of a code of conduct for users who sign on to use Pinterest’s new “Stories” product of short-form video and images, as well as new moderation tools. The platform, which counts 450 million months users, is pushing positivity as another way to woo more users and influencers and differentiate itself from other social media companies that have come under fire for spreading misinformation or bullying.
“We’ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the ‘last positive corner of the internet’,” said co-founder Evan Sharp in a presentation to creators on Wednesday.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.