Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Shopify Merchants Will Be Showcased on Google’s Shopping Site

The Shopify App.
The Shopify App. Shutterstock. (Shutterstock)

Alphabet Inc.’s Google said it’s working with Shopify Inc. to let more merchants sell across the search giant’s properties and beef up its e-commerce business. The news, announced Tuesday during Google’s I/O software developer conference, sent Shopify shares up more than 5 percent.

With the new integration, Google said Shopify’s 1.7 million merchants can more easily list items where Google sells — its Shopping site, as well as other properties such as Maps and YouTube. “With just a few clicks, these retailers can sign up to appear across Google’s 1 billion shopping journeys each day,” said Bill Ready, Google’s president of commerce.

Last summer, Google eliminated fees for retailers on its shopping service as a way to lure merchants from bigger rival Amazon.com Inc. The company has since seen an 80 percent jump in merchants, a “vast majority” of whom are small businesses, Ready said.

Investors are primed for Google to build out its commerce business after several years of middling efforts. On Tuesday, Google also introduced more features like online shopping carts in Chrome and merchant loyalty programs linked directly in Google accounts.

ADVERTISEMENT

Shopify, Canada’s largest company, offers a variety of services for businesses on its e-commerce platform.

By Nico Grant and Mark Bergen.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
How is technology disrupting and creating new opportunity?

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024