The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The e-commerce company closed several sites associated with President Trump that sold merchandise popular among his supporters, including TrumpStore.com and shop.donaldjtrump.com, following the violent riots at the Capitol.
Shopify told the New York Times that it “does not tolerate actions that incite violence” and that the President’s action violated its user policy terms, which prohibits promoting organisations that threaten or condone violence.
At the riots on Wednesday, which came as Congress sought to certify the presidential election results, supporters wore some of the merchandise that had been available through Shopify sites, including the red “Make Ameria Great Again” hats.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.