The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
“Verishop Mini” will offer products from a variety of brands, including Ganni, Labucq, Kosas and more, in what the messaging app is calling a “socially-driven e-commerce experience.” Snap is focused on driving online shopping through its platform, with a focus on augmented reality to engage shoppers. In the last year, Snap has partnered with Farfetch and Gucci to offer virtual try-ons of outerwear and shoes.
Snapchat users will be able to virtually try on Verishop products available at the shop, including lip gloss and sunglasses, the company said.
Before co-founding Verishop, its chief executive officer Imran Khan spent three years at Snap as chief strategy officer.
Further Reading: The Future of Online Shopping
From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.