Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Snapchat Partners with Verishop on In-App Shopping

A Snapchat user | Source: Shutterstock
A Snapchat user | Source: Shutterstock (Shutterstock)

“Verishop Mini” will offer products from a variety of brands, including Ganni, Labucq, Kosas and more, in what the messaging app is calling a “socially-driven e-commerce experience.” Snap is focused on driving online shopping through its platform, with a focus on augmented reality to engage shoppers. In the last year, Snap has partnered with Farfetch and Gucci to offer virtual try-ons of outerwear and shoes.

Snapchat users will be able to virtually try on Verishop products available at the shop, including lip gloss and sunglasses, the company said.

Before co-founding Verishop, its chief executive officer Imran Khan spent three years at Snap as chief strategy officer.

Further Reading: The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
How is technology disrupting and creating new opportunity?

Using AI to Create Customer-Centric Business Strategies

At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.


Case Study | How to Turn Data Into Meaningful Customer Connections

Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections