The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The American retail giant announced Thursday that the intention of the acquisition is to improve the shopping experience for customers on its website.
”Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online — understanding fit and how an item will actually look on you,” Denise Incandela, Walmart executive vice president of apparel and private brands said in a statement. “Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base.”
Zeekit allows shoppers to see digital products on themselves after they upload photos using augmented reality technology. The Israel-based company already offers virtual try-on software to Tommy Hilfiger, Adidas and Farfetch.
As more consumers move to online shopping, brands are increasingly eyeing technology to make the e-commerce experience better. In March, Snap bought Fit Analytics, a Berlin-based fit technology startup.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.