The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
O’Hare succeeds Michael Scheiner, who left from the company in October, and will report to president and chief brand officer Avery Baker. Her new role, effective April 12, will encompass the development and implementation of global marketing strategies to engage with a range of generations of consumers.
Marketing veteran O’Hare most recently spent a year as the chief marketing officer at Gap, where she led the company’s digital-first marketing and omnichannel retail efforts. Prior to her time at Gap, she worked for Adidas, overseeing collaboration campaigns with Pharrell Williams, Alexander Wang and Childish Gambino. She has worked with several other brands, including Bang & Olufsen, Champion, Lee and Wrangler.
”Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset,” said Baker.
BoF Careers provides essential sector insights for fashion designers this month, to help you decode fashion’s creative and commercial landscape.
This week, talent expert Suki Sandhu OBE and advisor and executive search consultant Karen Harvey shared insights on the core skill sets expected of leaders and managers in the fashion industry today. BoF Careers shares key learnings from the event.
Discover the most exciting career opportunities now available on BoF Careers — including jobs from Ermenegildo Zegna Group, JW Anderson and A-Cold-Wall.
BoF spoke to HR executives and talent experts at Alexander McQueen, On and Deckers Brands — global employers currently recruiting on BoF Careers — to understand what skills are most relevant to the fashion industry and how to upskill in them in the workplace.