The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The executive, who stepped down from her chief brand officer role last June, rejoined the PVH-owned company on Thursday. She will oversee Tommy Hilfiger’s products, marketing and experiences globally.
Baker first joined the company in 1998, holding various positions before her appointment as chief brand officer in 2014. She spearheaded the brand’s see-now-buy-now show format, dubbed “Tommynow,” reignited the brand’s ’90s inspired Tommy Jeans label and forged partnerships with celebrity personalities Lewis Hamilton, Zendaya and Gigi Hadid.
Discover the most exciting career opportunities now available on BoF Careers — including jobs from Carhartt WIP, Tory Burch and Casablanca Paris.
BoF Careers provides essential sector insights for fashion creatives this month, to help you decode fashion’s creative landscape.
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
Generative AI holds vast potential when it comes to streamlining HR tasks and eliminating manual work, but there are mounting worries about its tendency to magnify racial and gender biases.