David Geithner, the former chief financial officer of Condé Nast joins the live events company (whose parent Endeavor now owns select New York Fashion Week events after acquiring IMG in 2013) as executive vice president of strategy and business development. Jaime Weston joins as chief marketing officer, after most recently serving as executive vice president of consumer marketing for Universal Music Group.
The announcement comes a month after On Location was named the hospitality provider to the upcoming Olympic Games in Tokyo.
Further Reading: Can a Hollywood Super Agency Finally Crack Fashion?
Creative Artists Agency’s newly launched fashion division takes aim at ‘dysfunction’ in the industry, just as the world of celebrity representation is changing drastically.