The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Nike Inc. named a replacement for a top executive who resigned after a report detailing her son’s lucrative business reselling sneakers.
Sarah Mensah takes over as vice president and general manager of Nike’s North American operations, effective immediately, the company said in a statement Tuesday. The role includes overseeing sales, marketing and merchandising in the region for the world’s largest athletic-wear company. She had worked as a senior executive at the NBA’s Portland Trail Blazers before joining Nike in 2013.
Nike also said Amy Montagne has taken over its Asia Pacific and Latin America division, sliding into Mensah’s previous role, and Aaron Cain was named vice president and general manager of the sporting-goods giant’s men’s business.
Mensah replaces Ann Hebert, an employee of more than 25 years who abruptly left this month, just days after Bloomberg Businessweek reported on her 19-year-old son, Joe. Known to his customers as West Coast Joe, he flips hundreds of thousands of dollars in sneakers for profit each month and used a credit card in his mother’s name.
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Hebert disclosed information about her son’s business to Nike in 2018, according to the report. The company has said that the executive didn’t violate company policies and there was no commercial affiliation between Nike and the resale business.
Following her exit, a Nike representative said Hebert made the decision to leave.
By Kim Bhasin
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
BoF Careers provides essential sector insights for fashion designers this month, to help you decode fashion’s creative and commercial landscape.
This week, talent expert Suki Sandhu OBE and advisor and executive search consultant Karen Harvey shared insights on the core skill sets expected of leaders and managers in the fashion industry today. BoF Careers shares key learnings from the event.
Discover the most exciting career opportunities now available on BoF Careers — including jobs from Ermenegildo Zegna Group, JW Anderson and A-Cold-Wall.