Rajni Jacques joins Snap from Condé Nast, where she held the role of fashion director at Teen Vogue and Allure. She has also previously worked at publications including InStyle, Glamour and Nylon, and will report to John Imah, Snap’s head of brand and games partnerships, in New York.

The announcement comes as Snap continues to roll out more fashion-related and shopping features — including AR try-on and outfit-scanning capabilities.