President Fashion Lifestyle Brands, Deckers | UGG + Koolaburra
VP UGG EMEA
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London, United Kingdom
London, United Kingdom
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Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Australia’s Wildfires Serve as a Rallying Cry for Fashion
The disaster has increased the pressure on brands to show they care about climate change, offering a grim picture of the potential future for retail if nothing is done.
Why the Basic Bitch Ruled This Decade
As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.