Adidas
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Why It Feels Like Fashion Forgot About Black History Month
Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
Why It Feels Like Fashion Forgot About Black History Month
Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
The Year Ahead: Mapping the Next Wave of Supply Chain Pressures
The State of Fashion 2024 explains why consumer volatility could trigger what’s known in supply chains circles as the “bullwhip effect,” in which small changes in demand can cause increasing large fluctuations upstream and downstream.
The Year Ahead: Mapping the Next Wave of Supply Chain Pressures
The State of Fashion 2024 explains why consumer volatility could trigger what’s known in supply chains circles as the “bullwhip effect,” in which small changes in demand can cause increasing large fluctuations upstream and downstream.
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
Adidas and Puma Eye Chances in Football’s Fashion Moment
Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base.