Esprit
Why Esprit’s Ambitious Rebrand Fell Short
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
Why Esprit’s Ambitious Rebrand Fell Short
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
How to Fix Broken Brands
For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation.
Fashion's Growth-Focused Business Model Is Not Sustainable. What's the Solution?
The industry has yet to solve the trade-off that selling more clothes, bags and shoes fundamentally requires more resources.
Announcing Esprit, Delvaux and Suitcase Group
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.