Fred Perry

Fred Perry
Jobs
Fred Perry
Richard Gilmore
Richard Gilmore

Managing Director

Rosario Gallen

Finance Director

Rob Gaitt
Rob Gaitt

Brand Director

Fiona Mathers
Fiona Mathers

Product Director

Stuart Beastall
Stuart Beastall

Operations Director

Ilhan Mehmet

People Director

Cover
Partner content by Fred Perry

We are an inclusive brand built by individuals from all backgrounds, and we encourage everyone to be their authentic selves.

What started out as a small company selling polo shirts to tennis players in 1952 has grown into a global brand inspired by music – our “subculture” - and the street. Whilst the range has expanded to include apparel, footwear and accessories for men, women and children, the polo shirt remains at the core of what we do. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, always with style and despite the establishment.

Always at the heart of the brand is the Laurel Wreath – our symbol of success and excellence across all that we do.

Our head office is in the heart of London. It’s where everything happens from Design, Product Development, Customer Service and Operations. We have over 200 shops around the world, from Glasgow to Brighton, Paris, New York, Shanghai and Tokyo to name a few. We are proud to have a community of customers from all over the world, adopting the Fred Perry Shirt in their own unique way.

Company Snapshot

TYPEPrivate
ESTABLISHED1952
EMPLOYEES201 - 500

Find out more

Find out more

Highlights
The Creative Class | Andy Rogers, Brand DirectorThe Creative Class | Andy Rogers, Brand Director

Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.

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