Lacoste

Creative director Pelagia Kolotouros and CEO Thierry Guibert are banking on a retail-driven strategy and fresh focus on fashion and tennis to power the brand’s growth.

After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.

BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.

Chanel, Cartier and Armani are focused on Dubai as the world expo gets underway but more comprehensive localisation strategies are needed across the Gulf for brands to fully benefit from the post-pandemic repatriation of luxury spend.

The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.