Proctor & Gamble

The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.

Major beauty conglomerates like Revlon, L’Oréal and Procter & Gamble have been launching new brands at a rapid clip to compete with indie upstarts. But they’ve had few breakaway hits so far. Here’s what they’ve learned.

The men’s grooming market remains sub-scale, but shifting cultural attitudes and the growth of niche men’s lines suggest change is afoot, writes Sarah Brown.