STORY
VOICES 2020: Retail in the Roaring ’20s
Futurist Doug Stephens, Farfetch chief executive José Neves, investor David Bell and others discuss the future of retail and how the pandemic will shape this next era of commerce.
The BoF Podcast: Macy’s Executive Rachel Shechtman on Redefining Retail
Speaking in conversation with Imran Amed, the founder of Story and brand experience officer at Macy's discusses her innate love of retail and the challenges of creating "a living magazine."
Retail Innovators: Rachel Shechtman
In a new series, BoF explores the evolution of retail in partnership with Unibail-Rodamco-Westfield. First up: Rachel Shechtman, the founder of Story and brand experience officer at Macy’s, discusses how companies should approach building experiences in retail.
Retail Innovators: Rachel Shechtman
In a new series, BoF explores the evolution of retail in partnership with Unibail-Rodamco-Westfield. First up: Rachel Shechtman, the founder of Story and brand experience officer at Macy’s, discusses how companies should approach building experiences in retail.
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
Macy’s Acquires Story
BoF can exclusively reveal that Macy’s, Inc is buying concept store Story. Founder Rachel Shechtman will join the American department store chain as its first brand experience officer.