Mizuyo Yoshida

President, Steady Study PR

The Japanese PR is the gateway into the far east for big name European brands.

Mizuyo Yoshida

Mizuyo Yoshida is the president of PR agency Steady Study, which she founded in 2000. Her client list includes Thom Browne , Alexis Mabille, See by Chloé, Emilio Pucci, Maison Kitsuné and Pierre Hardy .

Over the last decade, Yoshida established her agency as the go-to for brand’s entering the Japanese market. Yoshida previously represented Christian Dior, Azzaro, Céline, H&M, Marni, Raf Simons and Stephen Webster, prior to the brands taking on regional in-house PR personnel.

The agency has other arms including artist management, events and consultancy. Yoshida’s team is regularly called upon to stage fashion shows, strategise for advertising campaigns and create market reports on Japan for her clientele.

Steady Study states: “We believe in the importance of brand development in the market and creating added value to products. With an extensive network among press as well as other fields, we assure the most effective accomplishment and enhancement of brand image.”

Career History
Steady Study PR

President

2000 - Present

VITAL STATISTICS

NATIONALITYJapanese
LOCATIONJapan
MEMBER SINCE2015

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What is The BoF 500?

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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Explore

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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