Sofia Tchkonia

Founder, Mercedes Benz Fashion Week Tbilisi

The one-woman force behind the Georgian event has turned Mercedes Benz Fashion Week Tbilisi into a hot ticket attended by an international contingent of buyers and press.

Sofia Tchkonia

Sofia Tchkonia is the under-the-radar founder of Mercedes-Benz Fashion Week Tbilisi. She is responsible for networking and promoting Georgian fashion abroad, which has brought a wave of prominent international guests — from editors-in-chief of international editions of Vogue to buyers from Net-a-Porter and Moda Operandi — to the country, in search of the next Demna Gvasalia .

Tchkonia was born in Georgia and studied in Germany, the US and France, before settling in Paris. With a background in the film industry, Tchkonia had wanted to be a film director and launched an interview series that featured guests including Pierre Bergé and Rick Owens . She eventually took over and grew the BeNext Foundation, a festival and design contest that has uncovered Georgian talent including George Keburia and Lado Bokuchava.

She leveraged her growing networks in Paris, New York and London for the launch and growth of Mercedes Benz Fashion Week Tbilisi in 2014, where over 60 percent of investment comes from her own pocket. Organising everything from international travel for guests to model casting for the shows, she almost single-handedly runs the event attended by over 100 international fashion industry buyers, journalists and photographers. Tchkonia also acts as an advisor and consultant for local designers, often investing in young talent.

Tchkonia divides her time between France and Georgia.

Career History
Mercedes Benz Fashion Week Tbilisi

Founder & Creative Director

BeNext Art and Fashion Foundation

Founder

VITAL STATISTICS

NATIONALITYGeorgian
LOCATIONGeorgia
MEMBER SINCE2019

VIEW MORE

What is The BoF 500?

BoF-2023_Medallion

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Explore

Find out more

What is The BoF 500?

BoF-2023_Medallion

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Explore
Latest News & Analysis

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Official PartnerPay With Google

BoF-2023_Medallion