The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Designer Kim Jones went from being a teenager with joint custody over one pair of on-sale Jordan 5s with three friends to creating one of the most sought after shoes in the world by bringing together three iconic brands: Nike, Jordan and Dior. To create the Dior X Air Jordan, which dropped mid-pandemic in June of 2020, he took the Jordan 1 silhouette, applied Dior’s leather and Italian techniques and infused it all with Michael Jordan’s personal cool-guy style.
The much-hyped, $2,200 shoe sold out in minutes after being released online. Soon after, the shoes were spotted being resold for as much as $12,000 on StockX.
In this conversation from VOICES 2020, Jones covers everything from ethical consumption to the enduring power of youth and desire.
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LVMH Is Trusting Kim Jones to Define Fendi’s Post-Karl Look
Dior’s Air Jordans and the Return of Pre-Pandemic Hype
Will Luxury Streetwear Get Millennials Into Department Stores
To contact The Business of Fashion with comments, questions or speaker ideas please e-mail podcast@businessoffashion.com.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.
Consumers face less, not more, choice if handbag brands can't scale up to compete with LVMH, argues Andrea Felsted.
As the French luxury group attempts to get back on track, investors, former insiders and industry observers say the group needs a far more drastic overhaul than it has planned, reports Bloomberg.