The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Jerry Lorenzo, the founder of Fear of God, wants to make his brand an aspirational-yet-attainable destination for consumers, and redefine what’s regarded as luxury. Fashion, he said, should be “equally comfortable as it is elegant.”
It’s a mindset he translates across Fear of God’s products, from its Essentials sub-brand, which sells items priced as low as $40, to the pieces that will appear on the runway on Apr. 19, when the brand is set to present its next collection in a show at the Hollywood Bowl in Los Angeles.
This week on The BoF Podcast, Lorenzo speaks with BoF’s editor-at-large Tim Blanks in a conversation at BoF VOICES 2022 about how the brand is pushing the boundaries of what’s considered luxury today.
“It’s luxury in a sense that you can see yourself in it,” said Lorenzo. “It’s aspirational in that sense, but it’s not a fantasy that is out of reach.”
Tapestry and Capri have been trying to become the US’s answer to LVMH for the past eight years but Federal Trade Commission precedent indicates both companies could face battling the behemoth alone.
As the French luxury group attempts to get back on track, investors, former insiders and industry observers say the group needs a far more drastic overhaul than it has planned, reports Bloomberg.
After growing the brand’s annual sales to nearly €2.5 billion, the star designer has been locked in a thorny contract negotiation with owner LVMH that could lead to his exit, sources say. BoF breaks down what Slimane brought to Celine and what his departure could mean.
Balenciaga’s deputy CEO Laura du Rusquec will replace Andrea Baldo as the Danish brand aims to elevate its image.