The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
OXFORDSHIRE, United Kingdom — For Mr (Mario) Sherbinski, the founder of California-based Sherbinskis, one of the world’s fastest-growing cannabis brands, the fact that he was asked to participate in VOICES indicates that the luxury industry is ready to take the business of marijuana seriously.
“I’m here to carry the flag,” he said on stage at BoF’s annual gathering for big thinkers. Sherbinski was joined by friend and colleague Clement Kwan, founder of California-based luxury cannabis label Beboe.
With the business of weed buoyed by increased legalisation in Canada and several US states, Kwan and Sherbinski have partnered to develop a new strain for Beboe, which was called “the Hermès of marijuana” by the New York Times.
Their VOICES appearance covered everything from their origin stories to their predictions for the global potential of the cannabis economy.
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From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.