The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
“I’ve started two of my businesses just using social media,” says Kim Kardashain West. “My career came about at a time when social media was just starting.… I took advantage of it and I figured out how to use it to my benefit.”
The celebrity-turned-entrepreneur has built beauty and fragrance businesses that, according to market reports, sell an estimated 350,000 units per product launch and could result in an estimated turnover of more than $100 million in revenue in the first year. Not bad for reality TV star often dismissed as famous for being famous. ("What does that matter?" she asks. "I never got that.")
Certainly, when thinking about the intersection of influence and beauty — the two themes that BoF's latest print edition explores — Kardashian West, with her 110 million Instagram followers and her distinctive beauty look that has influenced an entire industry, falls right into the juncture. Could her secret talent be that she is actually a savvy businesswoman?
Listen to Kardashian West talk to Imran Amed about her rise to fame, her approach to business and what's next on the beauty entrepreneur's agenda.
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From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.