Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

Drive Season 2, Episode 5: Eileen Fisher Reflects On 35 Years of Implementing Sustainable Thinking

As a sustainability pioneer long before ‘sustainability’ became an industry buzzword, Eileen Fisher and her eponymous brand have been pushing the boundaries for decades. Here’s what she’s learned.
Sustainability pioneer Eileen Fisher for Drive.
Sustainability pioneer Eileen Fisher for Drive. BoF.
Delivered by
Article Sponsor
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

Subscribe here to never miss an episode.

In this special episode of Drive, BoF’s entrepreneurship podcast series delivered by DHL, the beloved New York-based sustainability pioneer Eileen Fisher discusses her inspirational life and work with BoF’s chief correspondent Lauren Sherman, recorded in front of a live audience of BoF Professionals and students at Parsons School of Design.

“Something’s got to shift in terms of the whole industry,” Fisher shares on stage. “We’re one business and we do the best we can in all the areas we can. We still struggle with shipping and shipping around the world. It’s complicated,” she says.

Lauren Sherman on stage with Eileen Fisher at Parsons School of Design | Source: Getty Images for The Business of Fashion Lauren Sherman on stage with Eileen Fisher at Parsons School of Design | Source: Getty Images for The Business of Fashion

Lauren Sherman on stage with Eileen Fisher at Parsons School of Design | Source: Getty Images for The Business of Fashion

After over 35 years in business, and 25 years after she hired a head of social consciousness (the 1990s precursor to sustainability), Fisher and her early adopter peers' pioneering efforts are perhaps now beginning to move the needle. “It’s great that so many companies are getting on board, I think that’s huge,” she says.

One of Fisher’s most impactful sustainable initiatives has been her circular Renew programme in which the brand remakes and resells old iterations of clothing. “We think about our materials from the seeds, from the very beginning, all the way through to taking our clothes back from our customers, and we’ve been doing that for 10 years. We have this idea that we can, without making more clothes, double the size of our business.”

Over the inspiring 45-minute talk, Fisher discusses how her unique approach to global growth and international supply and distribution chains enables her to maintain her sustainable principles, before passionately urging fashion entrepreneurs and executives to “care about sustainability and the people. Do it because this is a huge opportunity to make change.”

To subscribe and never miss an episode of Drive, please follow this link.

Subscribe to BoF Professional for unlimited access to BoF articles, plus exclusive benefits for members. For a limited time, enjoy a 25 percent discount on the first year of an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCAST2019 at the checkout.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion’s Virgin Plastic Problem

The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.


Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.


Is April Still the Greenwashiest Month?

Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.


Brands Struggle to Get Sustainability Marketing Right

This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024