The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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OXFORDSHIRE, United Kingdom — Meet the rock star fashion materials of the future: algae, bacteria and fungi.
That’s according to Natsai Audrey Chieza, founder of biodesign consultancy Faber Futures, who spoke at VOICES, BoF’s annual gathering for big thinkers.
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Methods for tweaking cells and organisms have grown so sophisticated and accessible that labs increasingly collaborate with designers - from architects to fashion creatives - to dream up new uses for the technology.
According to Chieza, the key to speeding along development of innovative new materials is to bring designers into the process as early as possible. More education is also needed to convince consumers and executives that lab-grown fabrics are the future.
“All of these things are going to turn into one cacophony of hopefully ecological plenty,” Chieza said.
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Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Turn Data Into Meaningful Customer Connections.”
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.