Case Study

Can Selfridges Future-Proof the Department Store?

Selfridges sales surged as the department store invested heavily in upscaling its unique mix of pop-ups, experiences and glitzy spaces for luxury concessions, helping the company to surf London’s international shopping boom. In 2021, the business attracted a bid from a potential buyer at a $5.7 billion valuation, the latest indication that its big bet on physical retail was paying off. But after a bruising pandemic year, the British chain could struggle to rebound amid a continued collapse in international tourism and a shift to online sales.


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