Case Study

Gen-Z Shopping: Separating Myth from Reality

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

More Case Studies You Might Like
Case Study

How Lululemon Built Athleisure's Leading Brand

July 2020

Case Study

The Next Wave of Luxury E-Commerce

April 2020

Case Study

How to Market a New Brand

January 2020

Case Study

Decoding Gucci's Merchandising Success

September 2019