Case Study

How Lululemon Built Athleisure's Leading Brand

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?

More Case Studies You Might Like
Case Study

The Next Wave of Luxury E-Commerce

April 2020

Case Study

How to Market a New Brand

January 2020

Case Study

Decoding Gucci's Merchandising Success

September 2019

Case Study

Inside H&M's $4 Billion Inventory Challenge

July 2019