Case Study

Sephora’s Bid to Dominate Global Beauty Retail

Beauty’s early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, BoF explores the future of the LVMH giant through its colourful history, delving into its current challenges and strategy to reveal how Sephora’s next chapter may be its most arduous yet.


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